Advise On Purchasing Diamonds

Diamonds have been the most precious gems of all as they have the unmatched hardness. No other gems can surpass the durability of diamonds no matter what. Diamonds can only be cut by another diamond. Other than their durability, they are also known for their beautiful luster and color.

Another reason to be wary of Diamonds as an investment is that one corporate entity largely controls the diamond market. De Beers at one time maintained a virtual monopoly in the diamond market and still control an estimated 40% share. This one of the major reasons why diamond shape do not trade as legitimate commodities such as gold and oil. There is a move afoot to form an exchange traded fund that would buy diamonds. I have to admit that I find this interesting and if I were to ever invest in diamonds I would probably do so within the framework of an ETF such as this.

White/Colorless Diamonds – The most common of all diamonds are the white and colorless diamonds and are often seen in engagement rings. These stones come in a variety of sizes and shapes. You can also find Asscher cut and Round diamonds for rings. Modern-day engagement rings tend to have Princess cut diamonds in them.

6) Even diamonds with the same shape and carat weight can be different sizes. The cut of the diamond can influence the millimeter size. Shallower diamonds tend to be bigger in length and width than deeper diamonds. It is similar to two men each weighing 200 pounds, where the smaller waistline probably results in a taller man.

First, a weight test can be done to find out the authenticity of the diamonds. It’s worth remembering that real diamonds weigh half of cubic zirconium. The carat weight of diamonds is in precision that make them appear to be original. It’s very easy to distinguish real diamonds from fake ones via their mass or weight.

If you were to target this keyword… buy diamonds online, then you can see that there isn’t a ton of traffic. Only 720 searches a month on Google. But don’t turn your back on this number because remember its a long tail keyword and its a buyer keyword. Most similar keywords in other niches do not get this amount of traffic. So really this 720 searches is a lot. Many converting long tail keywords gets less than 10 searches a month. Buy diamonds online is a very good keyword to target.

Proper research is required before any diamond purchase. A diamond purchase should never be rushed and a little research is required to learn about each piece that you are considering.

Make sure when you do purchase a diamond or diamonds, that you receive a certificate of authenticity from the seller. Use a reputable seller as well. You can also choose different sized diamonds (carats). The smaller the carat, the smaller the diamond and the smaller the price you’ll end up paying. If a diamond is not going to make that special person in your life weep, maybe you can consider a diamond look-alike stone. It is the cheapest option.

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