In the world of organisation development and branding, going digital is all the buzz. So just what is digital marketing and how can we utilize it to grow our companies?
Digital Marketing Defined
Digital marketing is the marketing and promo of organisations and their brands through digital media channels. Digital media, at the moment, includes sites, social networks, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit indications. Basically any marketing media that is delivered digitally is considered digital marketing.
This leaves just various kinds of person-to-person (P2P) marketing, print advertising and direct marketing beyond the digital marketing umbrella. Even then, print ads, direct-mail advertising, print directories, billboards and posters are all beginning to link to their digital equivalents. With products like URL landing pages, QR codes, web banner advertising, online directory sites and text codes, standard marketing and advertising generally has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing companies, entrepreneur and consumers alike. The ever-increasing need to show measurable outcomes makes going digital a dream for the digital marketing firm. A lot of digital media, consisting of websites, social networks and mobile advertising is much easier to track than standard marketing media such as print marketing.
For company owner, lots of forms of digital marketing are very low cost. Having a web existence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small companies and independent consultants looking for new business.
For customers, the fast lane of life makes digital advertising a must. When customers need goods and services, gone are the days of thumbing through a phonebook to discover them. Now, we take out our mobile devices or head to our computer systems for responses – and we find them fast.
Using Digital Media to Build Your Organisation and Brand
No matter what size your business is – large or small to medium sized business/ business (SMB or SME) – you can successfully market your company through inexpensive digital channels. The structure of your marketing efforts will be your site. Invest wisely in your website, and make certain that it does the following:
Effectively represents your organisation and brand (feel and look, messaging).
Adequately speaks to your target market.
Can be discovered by searchers on top search engines.
Is up-to-date and quickly navigable.
Offers numerous channels for customer interaction.
Connects to other marketing efforts.
It is suggested that you deal with a professional web design company that is proficient in web advancement and seo. Because your site is the foundation to and from which all other digital channels will lead, it needs to be thought about among your top business financial investments.
Once you have your website total, the next steps would be to introduce regular month-to-month or bi-monthly e-mail projects, and get in touch with customers by means of social media. If you are genuinely on a shoestring spending plan, these are efforts that can be done in-house (by somebody with the correct knowledge) or for a low cost by an outdoors digital marketing firm. Make sure that all of your efforts lead customers back to your website where they can completely engage with your service, products and services, and choose the channels through which they contact you.
If you’re interested in getting aggressive with search marketing, you can reserve some digital marketing dollars for seo and pay-per-click marketing. Numerous businesses today rely heavily on being discovered online to gain brand-new consumers. A common mistaken belief amongst company owner is that merely having a website implies that customers will find it. Not so. Your website should be built with specific keywords and expressions, meta information, page material and linking methods that will help it reach leading search rankings.
Due to the fact that lots of key words and expressions have stiff competition for leading search rankings, you will require to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, however with a little time, effort and guideline, that too can be accomplished in-house, or for a reasonable cost through an outdoors digital marketing firm.
Beyond e-mail, social networks marketing and online search engine marketing, you can venture into a host of other digital marketing efforts. Mobile marketing, radio, tv, electronic signboards and far more are offered as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your foundation – your business website. Learn more about behavioral advertising here.